Open House Results
Your agent is closing up shop in your home after a weekend open
house. You cleared out early, as instructed, but now you've returned
home and are bursting with curiosity about the day's event. Here are
some questions you might want to ask:
1. How many people stopped by and who were they? If the
turnout was disappointing, you may want to quiz your agent about his
or her efforts to attract people to the event. Was the open house
listed in the newspaper? Mentioned around the agent's office? Did
any of your neighbors drop by?
2. When and how will the agent follow-up with prospective
purchasers or their agents? Hot prospects who seem
well-qualified should be contacted as soon as possible after the
event and asked whether they're interested in seeing the home again,
have any questions or concerns about the home or are planning to
make an offer to purchase it.
3. What positive and negative feedback did the agent receive
about the home? You'll certainly want to know what people are
saying about your home, but don't take minor criticisms too
personally or overreact to any one person's comments. Do pay
attention to repeated criticism of one or more specific aspects of
your home. You can disregard one person who dislikes your taste in
wallpaper, but if six or seven people make the same comment, you
might want to have that offensive pattern stripped off.
4. Did any problems or mishaps occur during the open house? Many
open houses attract only a handful of visitors, but it's also
entirely possible for 15 or 20 people to traipse through your home
in a couple of hours. If there were any problems -- someone injured
a knee on your glass -- topped coffee table or slipped and fell on
the wet grass in your backyard-you'll want to know about it.
5. What's next? Now that the open house is over, what else is
your agent planning to do to find a buyer for your home? Does the
agent intend to continue with the existing marketing tactics or will
some new plans be put into action? Would another open house be
worthwhile?
TIP: Unless open houses are particularly well-attended in your
neighborhood, you might want to forgo these events altogether or
just hold one open house the first or second weekend after your home
is listed. Some surveys suggest that open houses are more beneficial
for the agent than the home seller and that only a tiny percentage
of homes are sold as the direct result of an open house.